Incorporating Branding in Your Dental Clinic
No matter how much you make your dental clinic design attractive and functional, it will not have an outstanding effect on your practice if it does not represent you. That is why branding is very important in any dental office construction.
Before we dive in and explain the essential details of branding, it is paramount you understand the basics first. Branding is a unique image created by a company looking to stand out as the best among the competition. Branding is a strategy that many companies worldwide incorporate, with medical/dental companies utilizing this technique to create a strong and solid customer base.
Some advantages of branding are:
- Awareness and loyalty: With a specific image, clients become more aware of the kind of services you offer. An awesome brand enables customers to relate your practice with an image that has the characteristics you want. If your service is worthwhile, new customers quickly turn into loyal clients.
- Protection from completion: Due to the trademark law, branding your company will provide you with a degree of protection from the competition. The trademark law prohibits any other company from using devices, symbols, or words registered as your trademarks.
Having discussed the basics of branding, let us now look at how you can incorporate branding in your medical/dental office.
1. A unified Brand Theme
You can unify the functions and forms of your main entryway, private office areas, and open collaboration spaces by incorporating a unique brand in all these areas. Any client coming into your office should immediately know your firm’s mission and the kind of services you offer.Since branding works very well when it comes to raising confidence levels, it is especially important in the medical office because this is where all actions that fulfill (and exceed) client expectations take place.
2. Effective Office Branding
Layout
You will need to go for an exotic layout that not only illustrates your company’s brand but one that also creates a dynamic brainstorming environment. There are different kinds of layouts you can go for which means you will have to carefully select one that fits your practice right.
Signage, Graphics, and Color
One of the ways of creating an effective brand is by coming up with a unifying slogan, logo, and color scheme. If you think exotic brand colors will be too bold for your trim and walls, go for posters and artwork, which work just as well as the exotic colors.When incorporating colors that represent your brand, don’t forget to discreetly use them, especially on the walls. Covering entire walls with your brand colors will create a boring image that easily becomes monotonous for your clients.
Furniture
Pieces of furniture that complement and speak volumes about your brand will go a long way in creating the right image for your practice. As much as different kinds of furniture have different fabrics, colors, and finishes, make sure to go for pieces that fit your style and are flexible just in case you decide to change your brand’s theme after a few years.
